When I saw this tweet from Booth Thinking about a new article by one of my favorite Booth professors, Chris Hsee, I thought it might be fun to tweet it at Tony, since I figured he would find it relevant.
I wouldn't expect someone with celebrity status like Tony to track their thousands or millions of mentions, but sure enough, he is on top of his stuff. Tony re-tweeted the Hsee article, giving credit to me for finding it, to over 1.7 million followers.
For those who don't use Twitter but do use Facebook, this is similar to being tagged in a Facebook status post by a guy with 1.7 million friends. One difference between Facebook and Twitter though, is that Twitter users are much more likely to re-post status messages of interest for all of their friends ("followers") to enjoy. So if 150 of Tony's 1.7 million followers re-tweet the message with my name, and each has an average of 300 followers, and 50 of those re-tweet again, the message becomes "viral" and circulates widely across the internet.
For those who don't use Facebook, imagine the CEO of a billion dollar company emailed an article to almost two million people and thanked me personally for bringing it to his attention.
Given that some readers coming to my site today might be interested in Behavioral Economics as well as the Internet I am publishing my best paper from Professor Hsee's Managerial Decision Making course for anyone interested. My paper relates "the twenty dollar bill auction" to the "escalation of commitment" phenomena and links them both to "entertainment shopping" websites like Swoopo.com, and is included below. To this day I argue that if casinos and lotteries and online poker sites are regulated as gambling, Swoopo should be too.