Adam Stober
  • Home
  • Internauts

Internauts - Adam Stober's Blog

Tony Hsieh of @Zappos Mentions Me!

8/5/2010

 
I haven't used Zappos enough to give the service my seal of approval, although I really enjoyed reading CEO Tony Hsieh's Delivering Happiness earlier this summer and am happy to recommend the book.  Special thanks once again to Booth classmate The Vegan Republican for lending it to me!

When I saw this tweet from Booth Thinking about a new article by one of my favorite Booth professors, Chris Hsee, I thought it might be fun to tweet it at Tony, since I figured he would find it relevant.

I wouldn't expect someone with celebrity status like Tony to track their thousands or millions of mentions, but sure enough, he is on top of his stuff.  Tony re-tweeted the Hsee article, giving credit to me for finding it, to over 1.7 million followers.

For those who don't use Twitter but do use Facebook, this is similar to being tagged in a Facebook status post by a guy with 1.7 million friends.  One difference between Facebook and Twitter though, is that Twitter users are much more likely to re-post status messages of interest for all of their friends ("followers") to enjoy.  So if 150 of Tony's 1.7 million followers re-tweet the message with my name, and each has an average of 300 followers, and 50 of those re-tweet again, the message becomes "viral" and circulates widely across the internet.

For those who don't use Facebook, imagine the CEO of a billion dollar company emailed an article to almost two million people and thanked me personally for bringing it to his attention.

Given that some readers coming to my site today might be interested in Behavioral Economics as well as the Internet I am publishing my best paper from Professor Hsee's Managerial Decision Making course for anyone interested.  My paper relates "the twenty dollar bill auction" to the "escalation of commitment" phenomena and links them both to "entertainment shopping" websites like Swoopo.com, and is included below.  To this day I argue that if casinos and lotteries and online poker sites are regulated as gambling, Swoopo should be too.

  • Related background post: Twitter's Tattered Site
  • Related follow-up post: Itty bitly links BEFORE going viral
38002_hsee--stober_paper_2.pdf
File Size: 129 kb
File Type: pdf
Download File

Aditi
8/6/2010 01:19:16 am

Omg! Tohtally a fan rite now... ;)

Urs
8/16/2010 05:33:55 am

Hey Adam,
way to go!
Ongoing LSE research on the impact of one's environment on happiness: http://networkedblogs.com/6UNWv

Cheers,
Urs

Amani
8/27/2010 01:46:19 am

Yeah Adam...that was a REALLY good paper ;-)

Adam link
8/27/2010 01:59:19 am

Thanks for the comments! The "fame" only lasted about 1 or 2 days, with most clicks coming in the first 15 hours, though I still get the odd re-tweet. Will write a short follow-up soon :)


Comments are closed.

    Adam Stober

    ​Building products, exploring the Internet, and blogging here along the way.

    Categories

    All
    15 Hours Of Fame
    Become A Product Leader
    Blogging
    Calls
    Cloud Computing
    Data
    Deals
    Easy
    Exploring Ideas
    Free
    GMAT
    Just For Fun
    MBA Admissions
    Mobile
    Monetization
    Music
    Polls
    Productivity
    Programming
    Publishing
    Rant
    Rave
    Twitter

    Archives

    August 2016
    March 2016
    January 2016
    December 2015
    December 2013
    May 2012
    February 2012
    December 2011
    October 2011
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Internauts