Adam Stober
  • Home
  • Internauts

Internauts - Adam Stober's Blog

Create Your Own Ranking and Go Viral

9/20/2010

 
I have systematically broken down how you can self-promote, both shamelessly and effectively, in 3 easy steps:
  1. Create a ranking that is controversial or unique.  Ideally the topic of the ranking is related to your own core business and includes a number and a superlative in the title (Might I suggest "7 Smartest Guinea Pigs in North Carolina" for a local PetSmart branch?).  This provokes an emotional response for affected readers, although I doubt it is relevant whether the emotion is positive or negative--it simply has to be strong.
  2. Explain why you should be treated with authority as a source.  Ideally this involves detailing an objective statistical methodology and being transparent about any subjective opinions that enter into the analysis.
  3. Publish online and harness social media like Facebook and Twitter.
Note: This guide is an excerpt adapted from "the Daily Beast named Dumbest Site on the Entire Internet" over on Etc, my new blog for Raves, Rants, and things that don't necessarily fit neatly on a consumer Internet blog.

  • Related background post: Itty Bitly links BEFORE going Viral

Comments are closed.

    Adam Stober

    ​Building products, exploring the Internet, and blogging here along the way.

    Categories

    All
    15 Hours Of Fame
    Become A Product Leader
    Blogging
    Calls
    Cloud Computing
    Data
    Deals
    Easy
    Exploring Ideas
    Free
    GMAT
    Just For Fun
    MBA Admissions
    Mobile
    Monetization
    Music
    Polls
    Productivity
    Programming
    Publishing
    Rant
    Rave
    Twitter

    Archives

    August 2016
    March 2016
    January 2016
    December 2015
    December 2013
    May 2012
    February 2012
    December 2011
    October 2011
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010
    June 2010

    RSS Feed

Powered by Create your own unique website with customizable templates.
  • Home
  • Internauts