I have systematically broken down how you can self-promote, both shamelessly and effectively, in 3 easy steps:
- Create a ranking that is controversial or unique. Ideally the topic of the ranking is related to your own core business and includes a number and a superlative in the title (Might I suggest "7 Smartest Guinea Pigs in North Carolina" for a local PetSmart branch?). This provokes an emotional response for affected readers, although I doubt it is relevant whether the emotion is positive or negative--it simply has to be strong.
- Explain why you should be treated with authority as a source. Ideally this involves detailing an objective statistical methodology and being transparent about any subjective opinions that enter into the analysis.
- Publish online and harness social media like Facebook and Twitter.
- Related background post: Itty Bitly links BEFORE going Viral
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