I recently hosted a get-together where I encouraged everyone to bring a bottle of wine to share. The Bring-Your-Own-Wine theme was partially so guests could enjoy a variety of wines, but mostly as my own personal data-collection sham, poorly disguised as a social experiment (kind of like our beloved Facebook – zing!).
Upon arriving, my classy guests were asked to write down the taste, smell and look of each wine on a scale from 1 to 10, making 30 the best rating possible. The result was 243 data points from 15 raters across 14 wines. Despite a relatively small sample size, I set out to analyze the wine ratings (geek alert!) to learn if the data could give any insights.
Observations:
Here's a summary by wine, and a summary by rater and characteristic, as well as the raw data if you'd like to geek out yourself:
Upon arriving, my classy guests were asked to write down the taste, smell and look of each wine on a scale from 1 to 10, making 30 the best rating possible. The result was 243 data points from 15 raters across 14 wines. Despite a relatively small sample size, I set out to analyze the wine ratings (geek alert!) to learn if the data could give any insights.
Observations:
- A Port blend scored the highest at 23.8
- Winning wines were older
- Wine "look" scored higher than "smell" or"taste"
- Consider Port more often
- “A fine wine gets better with age” :)
- We should just look at wine instead of drinking it (ha!)
Here's a summary by wine, and a summary by rater and characteristic, as well as the raw data if you'd like to geek out yourself:
| winetastingdataclean.xlsx |
In closing, if you run a wine tasting competition of your own – and I highly recommend that you do, it’s a lot of fun – I would suggest that you ask for fewer data points for each wine in order to increase your conversion rate. About 10 guests refused to write anything down at all, with (absurd) objections like "I just want to drink wine!” If you choose to pursue wine ratings online – here’s your FREE website idea: "Yelp for Wine" – one overall rating like a score from 1 to 10 would probably be best. Cheers!
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