I have systematically broken down how you can self-promote, both shamelessly and effectively, in 3 easy steps:
Half the fun of sharing links might be tracking how many times they get clicked. This post follows up on my Zappos mention and explains how a link shortening service like bit.ly might be helpful.
Link shortening got more prominent since 2006 when people started needing to cram links into Twitter messages, limited to 140 characters (this previous sentence is 137). While bit.ly got my attention as the default shortener in Tweetdeck, anyone can shorten links instantly by visiting bit.ly.
For those who have not done so already, I recommend the following steps:
As of August 27th:
I thought "going viral" and being mentioned by one of the top 100 most followed people on Twitter might turn me into that poor kid in the UK who did not want the fame he got when Kanye randomly gave him attention on Twitter, but it did not.
I gain more Twitter followers and get more blog visits when I post about either to my Facebook account relative to the exposure outlined above. In this instance the attraction was Hsee's research and Hsieh's opinion, not the guy who connected them: me!
Open note to bit.ly: I want better geographic data on where my clicks are going from. If I have 32 clicks in the United States and 2 in Canada, that doesn't help me figure out where my clicks are coming from.
I haven't used Zappos enough to give the service my seal of approval, although I really enjoyed reading CEO Tony Hsieh's Delivering Happiness earlier this summer and am happy to recommend the book. Special thanks once again to Booth classmate The Vegan Republican for lending it to me!
When I saw this tweet from Booth Thinking about a new article by one of my favorite Booth professors, Chris Hsee, I thought it might be fun to tweet it at Tony, since I figured he would find it relevant.
I wouldn't expect someone with celebrity status like Tony to track their thousands or millions of mentions, but sure enough, he is on top of his stuff. Tony re-tweeted the Hsee article, giving credit to me for finding it, to over 1.7 million followers.
For those who don't use Twitter but do use Facebook, this is similar to being tagged in a Facebook status post by a guy with 1.7 million friends. One difference between Facebook and Twitter though, is that Twitter users are much more likely to re-post status messages of interest for all of their friends ("followers") to enjoy. So if 150 of Tony's 1.7 million followers re-tweet the message with my name, and each has an average of 300 followers, and 50 of those re-tweet again, the message becomes "viral" and circulates widely across the internet.
For those who don't use Facebook, imagine the CEO of a billion dollar company emailed an article to almost two million people and thanked me personally for bringing it to his attention.
Given that some readers coming to my site today might be interested in Behavioral Economics as well as the Internet I am publishing my best paper from Professor Hsee's Managerial Decision Making course for anyone interested. My paper relates "the twenty dollar bill auction" to the "escalation of commitment" phenomena and links them both to "entertainment shopping" websites like Swoopo.com, and is included below. To this day I argue that if casinos and lotteries and online poker sites are regulated as gambling, Swoopo should be too.
If you don't want to sign up for Twitter, don't ignore their search, which might the best place to find information across brands, cities, and up-to-the-minute news.
If you're new to Twitter, congratulations. I've found it incredibly helpful since I started in late 2009. First up, new twitter user: go get Tweetdeck. Or Hootsuite. Right now. The Twitter website is lacking some basic functionality that both of those do a lot better.
Next, a starter's guide to those funny signs floating in the tiny Twitter messages: